AI is becoming part of how hotels attract guests, support employees, and manage commercial decisions. The applications extend well beyond answering guests’ frequently asked questions: hotel groups are introducing conversational search, digital concierges, and tools that help teams find information faster. These examples show where adoption is heading, although adoption widely varies by chain, global market, and stage of rollout.

Look for an advisor who can connect AI opportunities to revenue, costs, and measurable business outcomes. Your leadership team needs someone who can evaluate where AI makes financial and operational sense, then help prioritize the work.