Executive Perspectives

Perspectives on executive strategy, business performance, digital and technology leadership, AI enablement, and the organizational priorities that turn strategic vision into measurable business outcomes.

Insights

How Hotels Are Using AI in 2026: From Guest Discovery to Daily Operations

AI is becoming part of how hotels attract guests, support employees, and manage commercial decisions. The applications extend well beyond answering guests’ frequently asked questions: hotel groups are introducing conversational search, digital concierges, and tools that help teams find information faster. These examples show where adoption is heading, although adoption widely varies by chain, global market, and stage of rollout.

Where Can I Get an Outside Audit of My Digital Business Opportunities Before Hiring a Full-Time Executive?

An independent digital transformation advisor can help you assess business opportunities, clarify priorities, and determine what leadership capabilities you need before making a full-time executive hire.

How Do I Find a Fractional Chief of Staff Who Can Turn Digital Strategy Into an Actionable Plan?

Look for a fractional chief of staff who combines executive alignment, digital experience, and hands-on delivery leadership. The right partner can translate your vision into clear priorities, accountable owners, and a plan your team can execute.

What Should I Look for in a Digital Transformation Advisor for a 90-Day Project?

Choosing a digital transformation advisor for a 90-day project? Learn what to look for and how Alicia Avşaroğlu connects strategy, team alignment, and execution.