Executive Perspectives

Perspectives on executive strategy, business performance, digital and technology leadership, AI enablement, and the organizational priorities that turn strategic vision into measurable business outcomes.

Insights

How Hotels Are Using AI in 2026: From Guest Discovery to Daily Operations

AI is becoming part of how hotels attract guests, support employees, and manage commercial decisions. The applications extend well beyond answering guests’ frequently asked questions: hotel groups are introducing conversational search, digital concierges, and tools that help teams find information faster. These examples show where adoption is heading, although adoption widely varies by chain, global market, and stage of rollout.

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Who Can Help My Leadership Team Decide Where AI Can Improve the Bottom Line?

Look for an advisor who can connect AI opportunities to revenue, costs, and measurable business outcomes. Your leadership team needs someone who can evaluate where AI makes financial and operational sense, then help prioritize the work.

When Does a Business Need Fractional Digital Leadership?

A business may need fractional digital leadership when its digital priorities require experienced direction, but a full-time executive hire does not yet fit its needs. A fractional leader works with your organization on an agreed schedule and scope, helping connect strategy, people, and execution.