Where big-picture thinking meets getting things done.
I’m Alicia—a Fractional Digital Chief of Staff and Transformation Advisor helping executives turn vision into strategy and strategy into results. Drawing on 15 years in digital commerce and transformation, I align teams, clarify priorities, and lead execution across ECommerce, AI adoption, and the digital transformations.
From Complexity to clarity.
As a fractional Digital Chief of Staff, I help organizations translate complex challenges into clear priorities and measurable progress. Whether the goal is to integrate AI or improve profitability, I identify the underlying opportunities, develop actionable plans, and align stakeholders around execution.
From focused strategy sessions, advisory on 90-day projects through ongoing embedded fractional leadership, I tailor my support to your business needs, goals and priorities.
Where I’ve Built My Expertise
Fifteen years navigating & transforming global Fortune 500 organizations have shaped my perspective. Put that experience to work for your business.
Ways I can help
90-day project advisory
Focused leadership to move one critical project from plan to execution over 90 days.
Fractional Leadership
Embedded leadership to align your team, advance strategic priorities, and deliver measurable results.
90-Day Leadership Coaching
Personalized coaching to clarify your next career move, or prepare for greater responsibility.
90-Min. Strategy Session
A focused session to explore an opportunity, navigate a challenge, or prepare for a high-stakes decision or presentation.
Project Blueprint
A one-time engagement to translate your idea into a clear, actionable project plan.
“Strive not to be a success, but rather be of value.”
My commitment: I will only partner with clients where I believe I can truly help move the needle and create value.
Alicia
“Alicia not only has a strong understanding of technical capabilities, but also has demonstrated her leadership, business acumen, and ability to connect people to drive results.”
— Wells Fargo Director
Insights
My thoughts on current industry digital transformations, AI, and how to bring organizations along on your journey.
Digital Transformation: Türkiye
What Successful Digital Leaders Do Differently
Technologies driving the next wave of transformation
People, Skills & Culture behind transformations
Executive-level talent. On your terms.
Your Questions, Answered
For more information, explore our frequently asked questions.