Alicia Marie Avşaroğlu

Founder & Digital Transformation Advisor, AVS Advisory

I’ve spent my career at the intersection of people, technology, and business transformation—helping organizations take complex ideas and turn them into digital experiences, products, and strategies that work. After more than 20 years in corporate America and extensive experience working with Fortune 500 organizations, I founded AVS Advisory to bring that same level of strategic thinking and transformation expertise to businesses of all sizes.

I’m naturally curious, highly collaborative, and passionate about solving problems that don’t have obvious answers. Throughout my career, I’ve led global teams and complex cross-functional initiatives spanning digital product management, ecommerce, MarTech, customer experience, technology transformation, AI and GenAI enablement, and organizational change. I enjoy getting into the details, asking the difficult questions, connecting the dots, and creating clarity when a business is facing complexity.

My strength is connecting business strategy, technology, and execution. I help organizations identify the highest-value opportunities, understand where technology can create meaningful impact, establish clear priorities, and turn ambitious ideas into practical roadmaps that teams can actually execute.

Through AVS Advisory, I work with organizations that need experienced, flexible leadership without necessarily adding a full-time executive. My services include digital and AI audits, transformation strategy, ecommerce and MarTech optimization, customer experience strategy, product advisory, customized playbooks, fractional consulting, executive workshops, and speaking engagements.

I believe successful transformation isn't simply about adopting the newest technology. It’s about understanding the problem, putting people and customers at the center, making smarter decisions, and turning technology into measurable business value.